The Entrepreneur's Guide
“How to Evaluate and Profit from a Business Opportunity – The Entrepreneur’s Guide” is an introductory “how to” manual for taking profitable advantage of business opportunities, (Midwest Book Review - June 2006.) This book is the ultimate resource for anyone who has thought of buying or starting a business. This easy-to-read guide covers all aspects of evaluating a business opportunity and making a business profitable (see the Table of Contents at the end of this section) by drawing on the author’s extensive and varied business experience. (See the complete list of Art’s business experience at the end of the section on his background.) Stories and examples of what to do and what not to do from Art’s personal experience show you how to do it and why.
The book is written in two parts: what you need to know to successfully buy or start a business, and the secrets to making a business profitable. The self-assessment chapter takes you through an evaluation process, which helps you decide what type of business might best suit your needs. Other chapters show you how and where to find the necessary resources, how to define the opportunities, and how to understand the information you are likely to receive as you focus on specific situations. This section also helps you understand the role others play in your decision-making process as well as provides tips on how to use these professionals. The final chapter guides you in making the decision, handling the negotiations and acquiring the business.
Part two is all about making your business profitable. Individual chapters include understanding and using leverage, how to capitalize your business, and how to use your financial records to make your business even more successful. You’ll learn the value of cash as compared to profits. You’ll also learn why Art feels people are the business’ most important resource. You’ll discover the difference between sales and marketing. You’ll learn why you must pay yourself what you’re worth and if you aren’t really contributing to the growth of the business – you should fire yourself. This section also guides you in developing an exit strategy.
Table of Contents
EVALUATING AN OPPORTUNITY
Part II: PROFITING FROM AN